WHERE IT BEGAN 

Pursue Fitness was founded in 2013 by our CEO Michael Hughes when he was 18, in Bolton, United Kingdom. 

Whilst out with lifelong friends, Michael proposed the idea of starting a sportswear brand, he knew the name straight away. Within a few months, he saved £300 from his part-time job at Nando's, then a sample-sized order was placed with a supplier for 4 different products. 

Products were designed by him, orders were packed by him, queries were answered by him and the brand was grown by him. 

Since then, Pursue Fitness has shipped orders to over 160 countries and released more than 1,500 different products.

 

THE IDEA BEHIND THE BRAND 

"Never give up."

Our niche is a name, brand and idea that makes sense - to everybody. Whether you run, walk, train or play sports. We've got you covered. We strive to develop collections based on what you need, both physically and mentally.

 

STAY IN TOUCH

Follow us across our Social Media channels for updates on products, athletes, new releases and offers. Instagram, Facebook & Twitter - @pursuefitness.