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Black Friday 2022
The Pursue Fitness Black Friday sale is coming early this year. Get ready for up to 80% off everything.Worldwide start times: 🇬🇧 UK November 6... -
Mens Hybrid
It's time. New for men. The Hybrid collection - now online. Click to shop The epitome of where tech and comfort collide. In its entirety, this co... -
The Summer Sale 2022
Up to 70% off site-wide is coming. Get ready to stock up. Worldwide start times: 🇬🇧 UK 6th July 20:00 BST 🇮🇪IRE 6th July 20:00 IST 🇪🇺 EU 6... -
Boxing Day Sale | 2021
Up to 70% off site-wide is coming. Get ready to stock up in the Boxing Day sale. Worldwide start times: 🇬🇧 UK 22nd December 13:00 GMT 🇮🇪 I... -
Sustainable Gym Clothes: In More Detail
FIND OUT HOW SUSTAINABLE GYM CLOTHES ARE CHANGING THE ENVIRONMENT And how you can make an impact by making this simple change. WE’RE IN TROUB... -
Black Friday 2021
THE PURSUE FITNESS BLACK FRIDAY SALE 2022 IS COMING. BE THE FIRST TO KNOW MORE AND SIGN UP HERE. -
Pursue x Hopescope
PURSUE X HOPESCOPE It's official 🎉 The all-new limited edition collaboration between Pursue Fitness and HopeScope is coming on October 23rd. ... -
Sustainable Gym Shorts
THE ROAD TO SUSTAINABILITY IS PAVED WITH GYM SHORTS You probably already heard that we are kind of in the process of destroying our planet. Since... -
What Is Seamless Gym Wear?
WHAT IS SEAMLESS GYM WEAR—YOUR ULTIMATE GUIDE Don’t want to waste money on gym wear that just doesn’t work? Imagine this. You splash out on new gym... -
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The World's Most Dangerous Row
Four men, including three Royal Marines, are raising awareness for the plastic destroying our oceans and the Royal Marines family. They have se... -
Sustainable Leggings: A Closer Look
MAKE A DIFFERENCE; SUSTAINABLE LEGGINGS AND THE ENVIRONMENTAL IMPACT Did you know that only 9% of the world’s plastic is recycled? That lea... -
International Women's Day
We're celebrating women's achievements loud and clear. IWD 2021's theme is #ChooseToChallenge. From challenge comes change, so let's all choose... -
Sustainable Leggings, Sports Bras, Crop Tops & Shorts
Women's Sustainable Seamless is now available here. This collection is made from recycled fabrics, in fact we made sure that 92% of the yarns us... -
The Boxing Day Sale: 23rd December.
THE BOXING DAY SALE IS COMING and this year it's going to be bigger than ever. With up to 70% off everything, this is not one to be missed.... -
New Releases: Afterglow Seamless
Afterglow Seamless has landed! We knew of your love for bright and staple gym wear pieces that can be easily mixed and matched so we created a s... -
Adapt Seamless: Better Than Ever
We know how much you all already love the ADAPT seamless collection so we have added even more styles and new colours, and they're all available no... -
Get ready for 30% off everything.
Let's keep this short and straight to the point 👀 What's happening? It's nearly our 7th Birthday and you're in for a treat. What else? ... -
Gym Accessories - Why, How and When.
Gym Accessories Below we discuss why, how and when to use gym accessories. It is always best to do your research when looking to add certain equipm... -
All-New Ocean Seamless. Get Ready 🌊
New releases. It just gets better. Introducing the Ocean Seamless collection 🌊 Releasing Friday, July 24th, 6pm BST. As you may know, our ... -
THE SUMMER BLOWOUT: THIS THURSDAY
It’s happenin’. The Summer Blowout. A sale you need to set a reminder for. Want the details? Starts Thursday, June 25th, 3pm BST. Worl... -
New Oversized Crops & ProFit for Women
All new for women We've added 5 new colours to our best selling Oversized Crop Hoodies and 3 new colours in both the ProFit 002 Jacket & Bot... -
New Mens Stringers, Vests, T-Shirts & Shorts
Mens New Releases We've added new colours, new fits and new products in this one big release. Perfect essentials for your new summer wardrobe. C... -
New Accessories
All our brand new accessories. The Premium Backpack A lightweight backpack with an ample amount of space to fit your belongings. Spaciou... -
37 NEW RELEASES
Get ready. More comfort. More colour. 37 all-new releases for men and women drop online this Friday at 6pm BST. This is our biggest release of 2020... -
Adapt Seamless: The Collection You'll Love
ADAPT is a range of 8 different coloured seamless leggings, sports bra, long sleeves and shorts. Featuring a supportive yet super comfortable fit... -
Top Tips for Working From Home
The Pursue Fitness team are currently working from home and have come up with our best tips for WFH. Not wanting our standards to slip we made sure... -
100 Facts That Will Blow Your Mind
So, are you a little bored in isolation at home? We hope not. But just in case you need a quick read, here are 100 amazing facts about absolute... -
APRIL FOOLS' DAY: 2020
Spray on a six-pack, for just £1 per ab ;) Did we get you? Happy April Fools' Day! Head over to our Instagram here and join in on the fun, the wor... -
Fresh Smoothies & Juices
Staying at home? Sitting in the garden? Keep healthy and revitalised with some fresh smoothies and juices. Below we give you some of our favourites... -
Stuck At Home: Netflix Recommendations
Ok, so you’re probably going to have some time to watch Netflix... as lots of us have been told to stay home or self-isolate. Now, instead of bin... -
Look Great & Train Hard. What to Wear to the Gym - A Girl's Guide
What you wear to the gym can make or break your workout. Imagine being confident at the gym. That feeling when you’re ready to give 100% and get a... -
It's Pancake Day
Pancake day is virtually here, so we reached out to Taylor Binney for an amazing Vegan friendly recipe (pictured above). Vegan or not, these a... -
All-New: 2020 Seamless
We've stepped it up. Introducing the 2020 seamless collection. Stretchy and comfortable. Super soft and sweat wicking. Hugging and supportive... -
The Boxing Day Sale. Sitewide. Worldwide. December 24th.
First of all we wish you a Merry Christmas and Happy New Year. Thank you to everyone who has supported us throughout 2019 and thank you to every... -
Does Whey Protein Have Side Effects?
Whey protein is considered to be one of the most commonly used supplements in sports nutrition. There are no restrictions, anyone can have whey pr... -
57 new releases: November 11th 8pm GMT.
It's time. This Monday at 11pm GMT we're dropping 57 new releases. 35 new releases for men 18 new releases for women 4 premium backpacks and cross... -
100 Short Quotes To Get You Goin'
Inspirational quotes are an important part of life, quotes can be the knowledge one person has gained throughout their whole life being passed to u... -
Tea is Good For You - Why You Should Drink More
The benefits of tea are clear as day but we’re going to go into them today since there are probably a few you weren’t aware of and definitely a f... -
Should you stretch before or after your workout?
There’s often some confusion around stretching, particularly when it comes to timing. Today we’re aiming to clear that up for you. Should you str... -
The Benefits Of Coffee
Despite being one of the most popular drinks in the world, coffee can often get quite a lot of bad press. More often than not, this is related to ... -
We're 6 Years Young
2013 - 2019: We've come a long way. To celebrate, we've got something special for you. Each day this week you will receive a discount code straight... -
Top 5 Kettlebell Exercises
Building muscle and getting strong is all about challenging your muscles. By making them work in different ways, you prevent your muscles from ada... -
Incoming: All-new releases for men
All-new releases for men. So, when will this happen? This Friday, 09.08 at 5pm BST. Set a reminder so you don't miss out. Here’s what’s coming. * ... -
What Is Intermittent Fasting?
You’ve no doubt heard of it by now, it’s a phenomenon sweeping across the world. Is it just another fitness and health trend? Or is there some log... -
Here we go.
We can't hold this any longer. Here's what's happening: 1) This Sunday, July 21st at 8pm BST ⏳ 2) Our biggest ever storewide summer sale ☀️ 3) Sa... -
What's happening?
So, you might have seen our recent blog post 'Stay Tuned' here. In most parts of the world it's summer, and as we do every year, we're gonna do so... -
Stay tuned.
Stay tuned here. You won't want to miss this. This is going to be a big one. If you haven't already, join our emails at the bottom of this page fo... -
July 4th: 18 All-New Releases For Men
We're at it again. When is the new men's release? This Thursday at 7pm BST. Set a reminder so you don't miss out. As with the recent women's relea... -
Holiday Workouts - Is it possible?
A holiday is on the horizon... Although for most people this is a time to relax and take some time for themselves, it’s not quite the same for us ... -
The All-New Women's ADAPT Seamless
Releasing this Monday June 24th, 7pm BST. This is it. It's time for Pursue Fitness to step it up a level. Designed by our team in the UK, we set ou... -
All-new. A splash of colour.
New releasing are coming... Summer colour. Updated fits. Releasing Worldwide This Thursday (tomorrow) at 7pm BST. Here's the catch. The all-new re... -
Customer Appreciation Week: Save 20-80% Storewide
Here we go... We haven't had a true storewide sale in 2019. Until now. Well, this Thursday at 8pm BST we're reducing every single product across o... -
Nate Diaz x Pursue Fitness
"I'm not surprised..." You might have noticed the recent collaboration with Nate Diaz on our instagram account here or on our YouTube channel here.... -
We're turning 5 years young
So, you might think we've gone crazy? We've just celebrated an array of new shipping services that we now offer, including our 8pm cut-off time for... -
New For Women: 18th of June.
We're releasing new Women's products this coming Monday. 14 products will go live on the 18th of June, 8:00pm BST. Stretch Fit Jackets: A perfectly... -
New For Men. June 11th, 8pm BST.
We're releasing new Men's products this coming Monday. 16 products will go live on the 11th of June, 8:00pm BST. Including, 6 Swim Swim Shorts,... -
In Detail: The Joggers Collection
Have you tried a pair of our Men's Bottoms or Joggers yet? If the answer is no, you might not have been tempted enough to try a pair, maybe you tho... -
Something Is Coming
If you're here, you might want to know exactly what is happening. Something really big is coming this Sunday at 8pm GMT. Stay tuned here and ac... -
Arran Aro: Photoshoot
Arran Aro: None stop motivation. We recently spent a day working with Arran Aro in a local bodybuilding Gym in Bolton, United Kingdom. Here we cre... -
New Releases: Women
Women, we're not leaving you out. With 58 New Releases going online this Black Friday, you're going to be spoilt for choice. Don't forget, for one... -
New Releases: Men
We are going all out. At Pursue Fitness we do things properly, that's why this Black Friday we are releasing 58 exclusive products and they're go... -
HFE x Pursue Fitness
Where Fashion Meets Fitness With our recent move to Buckshaw Village, the home to our 7,000 sqft warehouse facility based at Buckshaw Link, we're c... -
Pursue Fitness / BodyPower 2017
Every year athletes, gym fanatics and leading fitness brands come together for BodyPower. BodyPower 2017 is the biggest indoor fitness expo in the... -
5 Workout Outfits for Summer
As we officially enter UK springtime, we’ve trialled and tested all our products to provide you with our list of top 5 activewear products that wi... -
Pursue Fitness Comes To FIBO!
From 6th– 9th April, Pursue Fitness will be exhibiting at the FIBO! What Is FIBO? Fibo is a 4 day exhibition that is being held from the 6th– 9th... -
Cutting Edge Innovations
New for Women Iconic High-Rise Hoodie releasing worldwide January 29th at 18:00 GMT in Blackout, Electric Blue and Slub Grey. Featuring an adjusta... -
10 Videos You Need To See
MOTIVATIONAL VIDEOS Everyone, at some point, needs their dose of inspiration and motivation. So we have decided to select 10 Motivational videos. ... -
Pursue Fitness Ft. Jeff Seid
Jeff Seid was out in Madrid with Pursue Fitness for the Arnold Classic Expo in Madrid, Spain. What a trip it was. It was great to meet such a high-...
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